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        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"11565\" class=\"elementor elementor-11565\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f530fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f530fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6eb2145\" data-id=\"6eb2145\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1ef020 elementor-widget elementor-widget-text-editor\" data-id=\"e1ef020\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tThe purpose of the communication strategy is to present the project with its vision, goals and activities to the various target groups and the public, as well as to acquaint them with the benefits and results of its implementation. To promote the capabilities of the platform, the benefits of its introduction and the environmental commitment and actions of local authorities, business and the public. The essence of the communication plan is expressed in the implementation of measures and activities related to the promotion of the project results and defined according to the needs of the considered target groups.<br clear=\"none\" \/><br clear=\"none\" \/>The communication strategy will be implemented in full compliance with the measures and details, according to Annex \u2116 2 \u201cUnified manual of the beneficiary for the application of the rules for information and communication 2014-2020\u201d to the National Communication Strategy.<br clear=\"none\" \/><br clear=\"none\" \/>The PR strategy project can be downloaded here: <a href=\"https:\/\/www.cemis.bg\/wp-content\/uploads\/2021\/08\/ComunicationPlan_BG0036.pdf\" class=\"mtli_attachment mtli_pdf\" target=\"_blank\">ComunicationPlan_BG0036.pdf<\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>",
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